How to modifying INCOMING Caller ID NUMBER on Incredible PBX

I have 2 (hopefully final!) questions that I would appreciate someone answering if possible:

1. If my cell phone company does not provide Caller Name ID but FreePBX does serve up a name to the outgoing trunk which is forwarded to my cell phone does that name get stripped out because the cell phone company does not expect the name as it does not provide Caller Name ID?

2. In any event, how is the SET CALLER ID for CALLERID Name set? There are only examples in the documentation for CALLERID Number and reading through other areas of the documentation about variables did not help as they seem to be geared to internal programming.. For example, if I wanted to set the CALLER ID NAME to BUFFALO how would I do it? The following settings I tried did not work:

BUFFALO${CALLERID(name)}
${CALLERID(BUFFALO)}
${CALLERID(name):BUFFALO}
${BUFFALO}

Given none of these worked and one of them is correct, I must assume then that my cell phone provider is the culprit.

Thanks in advance for anyone that can shed light on this.